How Stellar Digital Fueled Trafford Watch Co.’s Explosive Growth

Introduction: 

Nathan Trafford, the visionary behind Trafford Watch Co., has always been passionate about the art of watchmaking. With a deep appreciation for precision craftsmanship and timeless design, he built Trafford Watch Co. into a brand that resonates with collectors and enthusiasts alike. His dedication to quality and detail has set Trafford apart in the competitive microbrand watch industry, earning admiration from both customers and industry leaders.

With such an exceptional product, the foundation for success was already in place. In 2024, Stellar Digital had the privilege of partnering with Nathan and his team to refine their digital strategy, enhance their online presence, and maximize growth opportunities. By leveraging Trafford’s strong brand identity and combining it with data-driven marketing, we helped accelerate their journey to even greater success.

ROAS: Maximizing Returns, Redefining Success

In 2024, we launched paid media campaigns and revamped their website, achieving an extraordinary 7x ROAS. Our strategic approach optimized ad spend efficiency and amplified Trafford’s market presence, allowing their already compelling brand to reach a broader audience.

With precise audience targeting and creative storytelling, we turned Trafford’s advertising investments into tangible results. The strength of their brand, paired with our digital expertise, helped Trafford scale efficiently and cement its place as a rising leader in the microbrand watch space.

Site Migration: The Best of Both Worlds

One of the most transformative aspects of our partnership was Trafford’s migration from a Squarespace website to a Webflow front-end with a Shopify back-end. This powerful combination provided limitless design potential with Webflow’s unmatched customization while leveraging Shopify’s industry-standard e-commerce capabilities.

By making this shift, we unlocked new opportunities for Trafford’s online presence. Webflow allowed for a visually stunning, highly customizable storefront that captured the essence of Trafford’s brand, while Shopify ensured seamless transaction processing, robust analytics, and powerful scalability. This transition resulted in faster load times, a smoother checkout experience, and more efficient backend management.

With this new infrastructure, Trafford gained greater flexibility in design and performance, ensuring an elevated shopping experience for customers while future-proofing their e-commerce operations. The combination of Webflow and Shopify was truly a match made in heaven, blending aesthetics and functionality in a way that set Trafford apart from competitors.

Overall Growth

Throughout our partnership, Trafford Watch Co. saw remarkable digital expansion. Website traffic skyrocketed to over 471,000 visits, driven by a 1,229% increase in unique visitors and 1.1 million page views.

Strategic efforts across high-performing channels, including direct traffic, Google, and social platforms like Instagram and Facebook, fueled this surge. Optimizing for mobile—where the majority of visits originated—ensured customers enjoyed a smooth and engaging browsing experience. This surge in visibility not only reinforced Trafford’s brand authority but also positioned them for continued success in the microbrand watch industry.

A Legacy of Excellence, A Future of Growth

Trafford Watch Co. is a testament to what’s possible when visionary craftsmanship meets strategic digital growth. Nathan Trafford’s dedication to creating exceptional timepieces made our job easy—we simply helped amplify an already extraordinary brand.

Through a blend of expert marketing, digital optimization, and an unwavering commitment to Trafford’s vision, we were able to support their growth in a meaningful way. As they continue to expand, we’re proud to have played a role in their journey and look forward to seeing what’s next for this remarkable brand.

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