Launch With Stellar

Independent watch brands. Some are pre-launch with a prototype and a Kickstarter date, some are established microbrands running seasonal drops, some sit in between. Every brand gets the same people on store, launches, paid media, email and creative.

Project work like a store build or redesign is scoped and quoted at a fixed price before we start. Ongoing partnerships are monthly retainers sized on a call, because a brand prepping its first drop needs a different plan than one running four collections a year. Every retainer is month-to-month with no lock-in, and strategy is always included, never billed against your hours.

Two layers. The strategy layer covers planning, performance oversight, reporting and recommendations, and it is always included regardless of size. The execution layer is a set of hours that flex across whatever the month needs: store work, launch prep, paid media, email flows, creative. When priorities shift from ads to email in drop week, your hours shift with them. No separate vendors, no re-briefing.

A free scorecard of how your brand is doing at getting found, keeping attention, converting and bringing buyers back, measured against an anonymised cohort of real independent watch brands. It puts a dollar figure on the gap and ends with the first fixes to make. We build it after a twenty-minute call, and it is yours to keep whether or not we ever work together.

Usually not. A watch at $400 to $1,200 is a considered purchase: buyers visit several times, join the list, watch a drop or two, then buy. Judging a watch store on first-session conversion is how good brands kill their email popups and their retargeting. We measure what actually predicts revenue at this price point: cost per visit, email capture, checkout starts and returning-visitor rate, and we build the store and the follow-up around that journey.

Launches are one of our core services, so no. Pre-launch is when the compounding work happens: the store, the waitlist, the renders that sell the watch before production photography exists, and the drop plan for day one. The brands that come to us before launch skip the expensive year of figuring it out in public.

Embedded. We join your Slack, plan the month with you, and the people on your calls are the people doing the work. You own everything we build: full code and platform access, no vendor lock-in, and if something breaks on a site we host, we fix it free. You get a marketing department without the headcount, run by people who collect, photograph and post watches themselves.